For every item THE WAG INC. sells at wholesale or retail, the company will donate a portion of their sales to Canada’s National Service Dogs and the United States’ Fidelco Guide Dog Foundation. THE WAG INC. President, Tibor Hattayer, also plans to partner with other businesses to raise money for the organizations. “The bigger part of this whole campaign is to inspire other companies, other businesses to donate to the cause,” said Hattayer.

National Service Dogs (NSD), located in Cambridge, Ontario, trains dogs specifically to assist families of children with autism. The charity provides more than 30 new families annually with certified autism service dogs. According to NSD, the organization was the first in the world to train service dogs for children with autism. Today they train trainers from other service dog organizations, to train autism service dogs through their “Train the Trainer” program.